Greenergy has extended its fuel supply offer to independent fuel retailers in Canada by introducing the Inver brand to its choice of forecourt brands. Inver Energy is a wholly owned subsidiary of Greenergy in the Republic of Ireland. The Inver brand has proved extremely popular in that market, growing organically to become the country’s fastest-growing forecourt brand.

Based on the success of the format, Greenergy has now decided to make the Inver brand available to customers in Canada.

The Inver brand extends Greenergy’s existing retail offer in Canada, where Greenergy has developed Breakaway, a hockey-themed forecourt brand tailored to Canadian consumers. The entry of the Inver brand into Canada gives fuel retailers greater choice, allowing them to access Greenergy’s proven supply reliability, service and quality low-cost fuels under a tried-and-tested brand.

Mike Healey, CEO of Greenergy Fuels Canada explained, “Our unique supply chain infrastructure, supply dependability, superior service and customer-centric focus are powerful differentiators in the retail fuel industry. The addition of Inver to our branded retail offer strengthens our ability to best meet dealers’ needs and, as a partner in their business growth, to fuel their success.”

The first Inver sites recently opened in York, Etobicoke and Burlington, with a further two sites to open in Thunder Bay in December 2019.